BikeChain delivers premium cycling apparel, parts, accessories and nutrition. We believe cycling is the world’s greatest sport and way of commuting, and we are proud to be part of an industry that contributes so positively to our world. Our mission is to support the growth and success of all cyclists, and our broader cycling community. Given you are here, this includes you!

Our Mission is to elevate every rider’s journey and support the Australian cycling community.

Our staff of bicycle industry professionals strive to deliver the finest products dedicated to quality, style and performance. From pro-athletes to leisure riders, we are here to support you and your cycling journey.

Our investment in partnerships supports the continued growth of Australia’s cycling market. Through BikeChain, you can receive all the benefits and convenience of shopping online, with your purchase supporting a local Australian retailer and contributing to the prosperity of our retailer community. We offer products supporting local bike shops, but delivered direct from our warehouse (BikeChain), as well products offered and delivered directly by these local stores (BikeChain Marketplace). Learn more today.

Convenience of Shopping Online

Local Bike Shop Supported

Delivered by BikeChain

Ride Together

BikeChain sits within the BikeSportz Imports family, now operating for 35 years. From humble beginnings as an office above a family bike shop, BikeSportz Imports has grown to represent over 20,000 products from 24 of the world’s leading cycling brands, originating from 10 different countries and serving nearly 1000 retailers. Chances are that if you head into your local bike shop, our products will be displayed on most of the walls!

We take pride in supporting riders and cycling events across the country where cyclists meet, and the journey begins. As well as the annual Tour Down Under, we are regularly involved in expos and events including the Cadel Evans Great Ocean Road Race, World Championships, National Titles, and at many other top cycling and triathlon competitions and mass participation events around the country.

BikeChain’s headquarters are located in Melbourne, Victoria.